A recent post on social networking got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is market and keyword research still relevant, and if so, how should it be applied in today’s online environment? Obviously, several things have changed within the last several years. Listed here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices including content which had been over-optimized for particular keywords, and backlink profiles which were overweight on their own utilization of keyword linking. Google moved all their searches to HTTPS, with the result that searches were encrypted and website owners were no longer able to see which keywords had led a particular visitor to thir site.
Google released their Hummingbird update, which meant search engine results were more in line with the user’s intention, as opposed to the exact keyword that they had entered.
The entire effects were the following:
It absolutely was now harder to discover the profit potential of different keywords, and for that reason things to optimize content for. It became harder to get content ranked through keyword optimization, and also over-optimization is acceptable against you. However, it didn’t mean, as many people carry on and believe, that keyword research and optimization was past its use-by date, and also no further relevance.
Sure, there are numerous additional factors now at play, like social networking signals … however it doesn’t follow that keywords are now out of the mix completely. It really means at this point you have to keep working harder to generate great content that provides real value, that people may wish to share.
The only people really hurt through the changes which is as Google had intended were people creating valueless, non-original, poorly written content on the cheap to do something as search engine fodder to artificially boost rankings. We should be thankful such activities are actually largely behind us.
In order to rank well now, your site content best be worthwhile. However, you still have to help Google as well as other search engines like google understand what your site content is centered on. Along with your focus should certainly be on working with Google, instead of trying to battle against their latest update to obtain your content artificially high. Such an approach is far more positive for the business long term, and holds far less risk. In a nutshell, you now need to:
(a) Create quality content in the first place;
(b) Help them to know what your site content is approximately so they can rank it appropriately.
And this is exactly where niche research is available in. Ultimately, it’s information on supply and demand. You determine the ratio between the ‘demand’ (the numbers searching for particular keywords) and the ‘supply’ (the amount of content on the market that already meets that need). Carry out the research properly, focus your site content on one keyword rather than another, and also you increase the chances of you getting well-ranked, with additional visibility to your business consequently.
This aspect hasn’t changed. What is different is you want a different approach in 93721 seo services efforts. So it’s now a little more about using semantically-related terms than it is about placing a particular keyword in a specific position based on the latest formula you read about.
You’re keeping it far more natural, while clearly indicating to Google what your site content pertains to. Building links in your content still matters too, despite what you may have heard. Again, you will find simply more factors within the mix, so the effect is more diluted than it was once. But that doesn’t mean it’s no more worthwhile. Actually, the exact opposite is true if omvlyp wish to give your site content greater prominence than all of those other content available.
Again, in building your links, don’t worry a great deal about the exact keyword you use to link back. Instead, use a wide variety of related terms, along with more generic text, natural text such as ‘click here’, your domain address, and so forth. The secret is not really to use too difficult. Let the content speak for itself, but gently guide Google inside the right direction.
To conclude, niche research still matters and must be a part of your online marketing strategy. But it’s just one single weapon inside the arsenal, and merely area of the story. Get too obsessed with keywords, as well as your content can lose a few of its allure that could otherwise attract readership. Remember you’re ultimately creating content for your readership give that your primary focus, and make use of niche research being an additional kick in the right direction.