Lately, Xolo has become aggressively marketing its devices, especially on tv, with promotional banners and ads appearing on primetime. Now, Xolo will be launching its first 4G smartphone with Bharti Airtel, according to reports in the Times during India. Xolo is the first Indian brand to provide a time-division duplex long-term evolution (TD-LTE) smartphone in India, as shipments will begin by the end from the month.
Xolo has offers to launch a series of 4G devices at different price levels, supporting TD-LTE technology, in 2014. Furthermore, best phone under 10000 also wants to ship over half millions of devices this quarter alone, as it predicts that sales for 4G devices will be competitive by 2015. As previously reported, currently, Bharti Airtel may be the only network in India by using a 4G LTE network, and in many cases then, it’s only in select cities. Furthermore, Bharti Airtel recently signed a contract with Reliance Jio for sharing network infrastructure in order to avoid duplication.
Personally, I would like to eventually see 4G LTE technology available across India. Only then would I consider investing in a 4G LTE device. As it currently stands, with both device and network availability limitations, consumers don’t appear to be that interested in making the switch. What I’ve also realized is the fact in addition to most subscribers being content on either a 2G or 3G network, some aren’t aware that 4G can be purchased in select cities, and even offered by all. Clearly, consumers should be informed to make a decision, and i also really don’t feel as if the telecom operators make a lot of an endeavor to tell them.
With the same token, besides network availability issues, there’s also a lack of 4G devices available in the Indian market. If you enter your nearby bazaar or market, they only don’t carry 4G devices. You usually need to go on the high-end shopping malls, and already you realize you’ll be paying reasonably limited because you’re buying something m0bi1e the mall, not your neighborhood.
However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its retail outlets will start carrying the devices, too. A minimum of they’ll be an alternative choice for purchasing a 4G device. So what does this mean for current subscribers and new business? More than likely, you will see competitive pricing, aligned similarly between both operators. However, the biggest gain will be for Reliance Jio, as they will gain access to Bharti Airtel’s 4G LTE network.
Reliance Jio and the other operator, Aircel , are presently looking to secure second place with 4G LTE offerings across India, now with this particular arrangement, clearly, Reliance Jio is within the lead. However, there were reports of low quality service on Bharti Airtel’s existing 4G LTE network, and as a result, this can also reflect negatively on Reliance Jio too. Additionally arrangement, it is always good to discover both operators expanding in various regions across India, again to protect yourself from overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still are in position to benefit and profit from the complete arrangement.