The wildly popular Brazilian version from the international reality television franchise Big Brother just began its 13th season about the Rede Globo network. Regardless if not watching the show, it’s tough to escape this news coverage of who did what (similar to the inescapability of novela reporting). Not unlike the Winston character in the book 1984, through which the originally Dutch series takes its name, I felt like there was clearly merely one channel for folks to observe in BBB 18. Sure, there are tons of channels, in fact, but there’s a strange pull to linger on a Globo TV program when flipping through channels. Big Brother Brasil (BBB) is perfectly positioned to utilize this and, whether through its popularity or its timeslot, people tune in.
If you happen to have no idea exactly what the show is all about, here’s the general premise. Around 15 contestants (mostly model/actor types) get put into a residence, fully designed with many cameras, that they cannot leave unless voted out. Weekly, your house guests vote on who they would like to see gone. In the center of all this, and in an effort to spice things up, there are strategic alliances, and in many cases romances, that transpire. The last person standing wins a large cash prize and hopefully fame.
The Brazilian version of your show is filmed in Rio de Janeiro at Globo’s main studio referred to as “Projac”. The studio may be the largest of its kind in Latin America and among the largest on earth, as well. The group of the participantes BBB 2018 house is said to be by far the most sophisticated, equipment-wise, of all Big Brother houses worldwide. When you can name a common show on Rede Globo, it’s almost surely recorded at Projac (including Xuxa, Domingão, Caldeirão do Huck, Malhação, Zorra Total, and many, if not completely, of their novelas).
While no one has truly shot to fame after winning the contest, a lot of the contestants go onto have successful careers in TV and modeling. Sabrina Sato, who you might have seen BBB2O18 Justin Bieber, was a television host about the comedy show Pânico. Grazi Massafera went on to be an actress in several novelas, and Íris Stefanelli is currently the host of TV Fama. As with most celebrities in Brazil, fame means covering all the bases, whether it be via television, film, adverts and, eventually, taking part in a Carnival parade or school.
Despite, or rather, in spite of the participantes BBB 18, it is often known as when Brazilians discuss the banality of the media within their country. As I don’t beg to differ, media all over the world is experiencing exactly the same malady in their serving mass audiences. Every television viewer figures to the ratings in the individual shows so, in one way or another, we’re playing a part inside the success or failure of the show. When personally choosing what things to watch, I’m reminded from the media’s affect on a younger self, with Captain Planet’s call to action.