Every AdWords advertiser is definitely searching for a method to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging a lot more per click is because their AdWords campaigns have some big problems and these big issues are causing penalties from Google. That’s right; you’re being punished by Google. Below are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must understand that Google is absolutely obsessive about “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is all about returning relevant search engine rankings with their users. What exactly does Google consider when searching for your AdWords campaigns? Google is looking to find out if your ad along with your site are 100% highly relevant to the keyword which was searched on. Google loves to view the keyword appearing in your ad a few times and appearing many times throughout your landing page. Like that Google know that it’s offering the searcher with relevant results. If your campaign is not set up like this this is precisely why your bid prices are rising everyday. Google has deemed your campaign with “% Relevancy”.
You Must Make Your Campaigns Have Relevancy
You may ask, “Well how how is it possible for me personally to write a certain ad for every keyword to make my landing page relevant to my entire keyword list?” That’s where the art of professional PPC management will come in. You Need To make your ads along with your landing page be highly relevant to the keyword searched on. This is the key to obtaining lower click costs! If you don’t have the time or the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.
You Have To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns which have all their keyword lists stuffed into just 1 or 2 adgroups. Google expects each of the keywords to get sorted and organized into very closely knit adgroups with all the keywords in an adgroup being relevant to each other. Google hates campaigns who have tons of keywords in the same adgroup and absolutely detests once the keywords have little to do with each other. In PPC management I’ve found i get far better results if I take my clients keywords and put each keyword into an adgroup alone. Organizing your
campaign correctly is a big a part of getting great click costs in the search engines.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can possess a dramatic impact on click costs. If you feel regarding how Google determines ad cost you’ll commence to realize how important Split testing is actually. Split testing can help you find which ads are higher performing and obviously the greater performing ads obtain the most clicks. Should your ad is 1) Perfectly Relevant and two) Features a great Click-Through-Rate because of this your ad could have an increased Quality Score. Quality score helps determine your ad rank along with your cost per click.
I know it sound very confusing, but Split Testing in combination with the methods I stated earlier is extremely powerful. If you don’t understand all of these strategies to decrease your click costs, then it’s ijswdu you decide whether you’re likely to discover ways to apply all of these strategies yourself or whether you’re going to let a PPC Expert do each of the heavy lifting to suit your needs. AdWords is really a complicated game but if managed correctly can become a very profitable income source and leads for your business.