Google’s AdWords product is, on the one hand, the simplest solution for direct marketing and yet on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, attempting to imagine which word (keyword) a potential customer might put into an internet search engine to find a supplier is easy. Let’s take an example. Say the potential consumer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think about the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot inside london wanting to attract business from this potential client what do we believe he would hunt for?
Well we might approach it through the point of take a look at being a Tyre Depot. Therefore we might elect to add “London Tyre Depots” as a keyword within our Adwords Campaign. Straight away you can see the dilemma. The potential customer and the potential supplier think of things differently. As long as this happens the 2 parties is not going to connect with one another!
Essential Niche Research – To Match Buyers & Suppliers – From the example above you can observe that a fairly easy mistake to have an AdWords advertiser to help make is to consider what their company is as opposed to what their potential customers actually want. So if an advertiser tries to create and run a Google AdWords Campaign themselves I wonder how many times this mistake is made? In most cases a typical Business might be tempted to use AdWords Management themselves inside the belief that it can’t be that difficult and they also can save themselves some money by not outsourcing it to some professional ppc management company.
Well should they create the mistake above they will probably miss lots of potential enquiries. Worse than which they may, choose keywords who do get searched, create adverts which do get clicked on nevertheless produce little in the form of useful enquiries. This of course leads to advertiser frustration and unnecessary expense. The actual key is doing proper market and keyword research. Don’t fall in to the trap of believing just because you know your small business from A to Z that you know how your customers will think and look for on the Internet. Whilst you might be the supplier from the solution the consumer is more concerned with the issue. Usually the customers may not even know just what the solution is, however they certainly know what problem they are trying to solve.
AdWords Management Tools – Doing proper niche research prior to launching an AdWords Campaign is vital. There is an absolute plethora of tools available to help with this and that we will likely be reviewing these in a separate article. However the advantage of Digital Marketing is the fact with all the right tools you can learn probably more than you ever want to know about your potential customer’s search habits. Can you imagine years back knowing which pages of a newspaper were read by each consumer?
Understanding how long they spent of each and every page, which pages they didn’t visit, what their interests were, once they purchased by way of a coupon etc. It could have seemed impossible in days gone by however with the digital age a lot of it is actually possible with some other analytical tools. Within Google AdWords for instance you can now be able to know the actual keyword search phrases that have been utilized to find your site. If you take the time to study these you can become familiar with a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a manner so as to record which of the keyphrases generate actions like; a sale, downloading a study or completing jmegga enquiry form. This is where marketers and advertisers see common ground in understanding what produces results.
Conclusion – o, in solution to the question posed is AdWords Management easy or not? There are really two answers. If you wish to run the chance of inefficient and costly “Practice It On Your Own” advertising it can be easy. However, to help make proper use of the valuable intelligence available takes time. To, interpret, utilise, adjust and measure this within Adwords Campaigns is really a project for professionals.
AdWords Management is as simple or as complex as you would like to make it. For most businesses that don’t have dedicated personnel to do these tasks it is therefore undeniably the case they should outsource this type of work to professionals. As someone said “a little knowledge is actually a dangerous thing”